Wednesday 9 October 2013

Primary Research

Primary Research 


Primary research involves collecting data or information about a subject directly that you find out and collect yourself. For examples surveys, questionair and focus groups. Many people use this method to collect information about Movies, Games and general topics. It is an easy way to find out alot of important data fast and sometimes more accurate and can save you alot of money and time you can somethimes get fake answers and people who write anything that they think you want to hear.

 For example if Iwas going to collect information about a Radio Station I would conduct a survey asking general questions like; Age, Gender and personal options. The best thing about using primary reasearches is that it is easy to tell if somesome is lying about a question you can tell it is going to be a unreliable answer. When you are interveiwing someone it is a more accurate and realible but however it cost more and also need a lot of time seeing people one by one.

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